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Hear ye! Hear ye! And welcome to The Princess and the B Podcast, my fellow empire builder! I am Kimberly Spencer, award-winning high performance coach + trainer, author, international motivational speaker, health junkie, and founder of

Thank you, truly for tuning in, subscribing, leaving your comments + reviews. 

I absolutely loooove engaging with each and every listener via Instagram @crownyourselfnow. And, every week in our free Crown Yourself community on Facebook we expand and discuss the weekly episodes (and sometimes we even have a special pop-in from a surprise guest), so be sure to click here to join + participate.


We believe a personal growth mindset is essential to growing and building your empire, and the impact of self-mastery ripples beyond the palace of your body, beyond the home of your “kingdom,”  and into every fellow king and queen in your empire, whom you inspire step up to their own throne and lead aligned with Love.

This podcast exists to connect people back to their purpose and challenge you to kick fear off your throne, and rise into your reign as Queen (or King) of your life + business. 

Mar 24, 2021

Imagine having a fresh lens to view your business? Kimberly interviews corporate anthropologist, Andi Simon, Ph.D., on how to get your business on the brink and take your business to new heights. @crownyourselfnow

In this episode, you will learn…

  • What is corporate anthropology? (2:30)
  • Why is the focus more on the ecosystem of a company? (4:00)
  • How does having a process of discovery change a company? (7:30)
  • Why do you need to collaborate with your mind? (12:15)
  • How can you change a corporate culture? (14:00)
  • What usually holds a leader back? (21:00)
  • How do you turn your followers into the kind that you want? (24:45)
  • Why do you need to know what kind of follower you were? (27:15)
  • What are ways that leaders can expand their perception? (30:00)
  • How can you make business more fun? (35:00)
  • How has the desire for certainty been at the detriment of a business? (41:30)
  • What is the correlation of failure rate of startups with their leaders' desire for certainty? (45:00)
  • How do you build a market? (48:30)
  • How can you market to your searchers? (51:30)

Andrea J. Simon, Ph.D. (“Andi”) is an international leader in the growing field of corporate anthropology, an Axiom bronze Best Business Book of 2017 winning author of On the Brink: A fresh lens to take your business to new heights, and the founder and CEO of Simon Associates Management Consultants (SAMC). Andi’s forthcoming book is entitled Rethink: Smashing the Myths of Women in Business. Scheduled for release in January 2021, it shows how women today are challenging the expected norms of business and crashing through with extraordinary creative business, legal and professional solutions. 

Dr. Simon enables organizations to see their cultures with fresh eyes., Her talks on Change Matters and Blue Ocean Strategy have been featured in over 400 engagements. She is widely covered in, Business Week, Good Morning America, and Modern Healthcare and has been a blogger for Forbes and Fierce Healthcare. 

With more than 130,000 monthly listeners, her podcast, On the Brink with Andi Simon, is ranked among the top 200 business podcasts and the rated among the top 20 for futurists. 

Andi and her husband Andrew Simon (another Andy) launched the Simon Initiative for Entrepreneurship at Washington University in 2018. She was also a visiting professor teaching Entrepreneurship at Washington University in 2006. 

Her clients come from across the globe and span industries as she helps them come “off the brink,” and learn how to soar again.

Learn more about Andi Simon…

Personal website: 

Business website:



Personal Twitter:

Business Twitter:

Personal LinkedIn:

Business LinkedIn


Apple Podcast:


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